We are modern accountants that help consultancies, professional services and creative agencies  grow.

We get that growth means different things to different people…it could mean more customers, greater revenue, more profit, bigger footprint…

Sometimes the most profound growth business owners experience is more time. More time to spend with their kids, pursuing those personal goals or more travel. 

If this is the type of growth that resonates with you, we welcome you to Thrive CFO!

Who do we serve?

We are heavily invested in the relationships we build with our clients. As a result, we only work with a select group of businesses. Businesses where we know we can add transformative value . Businesses that will never be the same again.

Why these specific ones?

We share their frustrations and challenges…we’re ultimately a professional services agency ourselves. This allows us to take a much more empathetic and personal approach to the way we coach and advise them.

We love working with…


Our consulting clients range from event management, management consultants, financial planners and IT Consultants, to name but a few.

Professional Services

Architects, Attorneys, Insurance Brokers, Estate Agents, HR & Recruitment specialists, Copywriters, Dietician’s and Physio Therapsists are among those that benefit from our services.

Creative Agencies

We add value to a number of creative agencies. We serve amongst others – but not limited to –  graphic design, marketing and communications and brand agencies.

You may experience some (or all) of these growth challenges

After 12 years of working with agencies and consultancies just like yours, we can identify the below as some of the most prominent growth challenges our clients experience. The size and vision for your agency may determine when and if these become relevant. 

Can you relate?

Growing an agency has its challenges. We get it…we’re one ourselves.

Understanding compliance

Most clients start out with a small team and the owners tend to wear more than one hat at a time. Understanding and keeping track of compliance is most of the time something outside their fields of expertise. Nothing kills creativity faster than worrying about this at 02:00 am.

profitability Challenges

Delivering a profitable project is quite a challenge…you need to keep track of scope creep, tight budgets, clients disputing certain invoices and staying in budget. You need proper systems in place to navigate this difficult part of your agency or consultancy.

Direct costs

Agencies and consultants are notoriously bad at keeping track of time…because it’s always been a chore and stuck somewhere in a manual spreadsheet. With human capital being your biggest expense, this is a must if you want to run profitably.

manage cash 

Cash flow is what keeps the dream alive. How can you better keep track off and manage your cash flow? What systems can you implement to better forecast your future cash position? Especially when you’re not sure what money is coming in, when.

Your fellow Thrivers rated us as exceptional throughout COVID19

Our industry-leading NET PROMOTER SCORE of 71 achieved during COVID19 lockdown is a great testament to clients loving what we do.

We are so fortunate to have Thrive CFO in our corner as they have done so much for us. We are also very excited about their future plans and we cannot wait to see what is install for the coming decade. Here is to another 10 years of having the best partners is the financial industry!!!

xero accountants
Jan de Wit

DIB Solutions

In a very short time, Thrive CFO has become an un-extractable component to what we do. More importantly, we share the same values and principles in the way that we do business. Technology enabled, efficient and effective for “new-age” businesses.”

Xero accountants
Kevin Hinton

The Collaborative Exchange

I wouldn’t change anything, great service from the wonderful ThriveCFO team!

Xero Accountants
Yatish Lodhia

Connex Bluetech

I have used the services of another accounting firm before and was truly very unhappy with the exorbitant costs I endured.

Janine understands me and my business’ needs perfectly. Thanks for getting my books up to date!

Anthea Dennis

Greenback Projects

As jy kommer vrye finansiele rekords wil he wat op datum en korrek is moet jy oorkom na ThriveCFO. Ons gebruik Luan en Melissa se dienste nou al sedert 2012 en het nog net goeie en tydige diens gekry. Geen meer bekommernisse oor SARS, Payroll of Rekonsiliasies nie.
Ek kan hulle dienste met ‘n vrye gemoed aanbeveel.

Xero Accountants
Daan Horn

Le Metsi

Talent Tank has been making use of ThriveCFO since 2014. They have tailor made solutions for any type of company focusing a lot on SME’s.

They are excellent and I would highly recommend them to any business. They are meticulous, excellent customer service and they handle everything so you do not have to worry about any accounting issues and can get on with business.

xero accountants
Alette Bronkhorst

Talent Tank

One of the best business decisions we made, was to appoint ThriveCFO as our accountants in 2010. They listened and learned to understand the unique aspects of our industry, and have become trusted advisors in all financial, payroll and tax matters.

For their excellent service, personal attention and impeccable integrity, we highly recommend them!

xero accountants
Lise-Marie Keyser

Add-Life Productions

ThriveCFO is uiters professioneel en die diens was nog net konsekwent en uitstekend! Melissa is baie vriendelik en help graag met raad of verwysings, dit voel asof ek ‘n 24/7 span aan my kant het!

xero accountants
Benita Ruthven

Bergendal Nature Reserve

We dare you to Thrive!

At Thrive CFO, we do accounting, tax, payroll and consulting. But we don’t really DO them…

Instead, we DO FREEDOM.

Freedom of time, money and location.

Our clients Choose how they spend their Time

We all have the same 24 hours each day. The difference in being successful or not is not more time.

It’s how we choose to spend that time.

Because we understand agencies and their challenges, we help their owners unlock more free time to spend how they choose.

Far too often, agency owners get sucked into the mechanics of their businesses, working crazy hours with very little to show for their efforts.

That is where you may find yourself right now, but it is not the way it should be.

Let us help you claw some time back.

Our clients Keep more money

Growth is often mistaken with more clients, bigger revenue, increased staff and ultimately larger offices. And whilst these could all be part of the journey, they are not the destination.

The only thing that matters in business, is how much money stays behind in your bank account?

Building a business that retains a big portion of its revenue, regardless of how much that revenue may be…now that is a successful business!

Let us help with your strategy.

our clients work from wherever they want

The world of working from 9 – 5, stuck in traffic twice a day, seeing your life pass you, one car at a time, is gone forever. Life is just way too short!

We’re not saying no one should have offices anymore. But a Thrive CFO client decides when and where, they and their teams work. Creativity and inspiration sometimes happens next to the cricket field, or in your favourite coffee shop.

Let us show you how.

After more freedom? Join us!

Why work with us?

Choosing a new business partner is a big one. The cost of the wrong partnership could be dire sometimes. We like to believe that we are the best choice you could make this year.

Forward Thinking

Tech savvy accountants focused on helping you save time and scale, by using integrated systems.

Dedicated Accountant

One point of contact that understands your business and who you can build relationship with.

Value-added service

Proactive accountants to help you save tax and time by regular reviews and planning throughout the year.


All inclusive fixed monthly packages tailor made for you with no hidden fees or surprise bills.

ACCA, SAIPA & SAIBA registered

You are in safe hands,. We are experts in our field and are fully qualified Accountants & Tax Advisors.

Hot of the COVID19 Press

We’ve been regularly publishing COVID19 related content to help and support our clients during this challenging time. Why not head over to our Resource Centre for all other helpful content.

Pandemic Preparedness Tips for Your Business
The COVID-19 pandemic has caught most of us off guard. Who would’ve thought that the world would spend the year battling a virus? This unprecedented global crisis is a reminder that these business threats are very real and acts as a wake-up call for business leaders. Even if the scenario may seem far-fetched, it pays […]
A Guide to Business Recovery in the pandemic world
As you well know, the COVID-19 pandemic is not just a public health issue, it’s also caused lockdowns and resulting financial worries on a global scale. Business recovery and building continuity should be the top priority for all small business owners alike. Small businesses are not strangers to the impacts of the pandemic. In a […]
How Small Businesses are Boosting Sales During COVID-19
We started 2020 with optimism and hope that this year’s going to be better than the last– but then, COVID-19 happened and brought sudden massive changes worldwide. It has disrupted the way we interact, shop, work, and transact. Businesses of all sizes have been plunged into darkness, with some even having to shut completely Meanwhile, […]

We are always in DIMA mode

To help our clients achieve more freedom in their consultancies and agencies, we have to ensure that their foundation is super strong. And efficient. And profitable. And, and, and…

We circle through these four phases on a continuous basis, to achieve exactly that. Regardless of whether we’re busy with their Monthly Accounting Services or their Virtual CFO services. Our approach stays the same.

Can you do with more structure and predictability?


Each business is unique and so should their solution be. Your system is built from the ground up to help achieve your goals.


We ensure alignment with your overall goals. We always loop back into design mode to further enhance the efficiency and profitability of your business.

Accounting services for agencies


The exciting phase where we roll-out and integrate all the tools your system will require to run as efficiently and profitably as possible.


Measurement and reporting is a critical phase to determine whether your business is staying the course.

Technology is like electricity. It just is. It’s all about how we implement it to work for us.
-Luan van Rhyn

Technology Partners

Digital is at the heart of everything we do

Our AppsMap enables us to customise a client-specific solution based on each business’ unique requirements. No off-the shelve solutions to be found here.

Xero Accountants

Still stuck on desktop software?

If 2020 only taught us one thing, it would be that there is no place for desktop based software in your business. You cannot run a successful business where everything exists in silo’s. Free your business and free yourself from your business. Go digital.

Conversion to cloud software

Set up & train your team

Digital strategy unique to your business

Set up and integrate all your financial systems

Professional Memberships


Business Profitability Toolkit

Improve your business profits with our toolkit. Our 23 Step Profitability Worksheet will guide you to a more profitable business.

  • 3 Templates
  • 5 Calculators (including a Breakeven Calculator)
  • 23 Step Profitability Worksheet
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