We’re here to help you bring your awesome ideas to life

We understand that being successful requires
all hands on deck

We bring an enhanced skill set and broad experience to build and embed the financial discipline required to support the growth of your business.

Signs you require a virtual CFO

If you are struggling to make the right calls, or if you don’t have the information to do so, virtual CFO services can help remove some of the fog around your numbers

better insights

Data-driven decision making is key to success, and we have the expertise to make these informed choices. 

budget & forecast

This is a huge issue for startups or high-growth SME’s, especially those looking for the next round of funding.


The bigger you get, the more complicated managing finances can become. The busier your business, the less time there is to dedicate to managing finances.


This can sometimes spiral out of control to the point where a business can struggle to maintain profitability.

Systems & Processes

Rely on accurate and insightful financial analysis, results and forecasts. Our virtual CFO services include regular reviews of your key business systems and processes.

  • Finance systems review and implementation
  • Accounting software implementation, setup, training and maintenance
  • Operational effectiveness reviews

Financial Management & Analysis

Manage cash burn effectively with forecast models and relevant management reports so you can be sure your strategy is on track.

  • Financial modelling & operational forecasts
  • Cash burn, financial and non-financial results and analysis
  • Budget and forecast implementation

HR & Payroll Compliance

Compliance goes so much further than just paying your staff on time. Ensure you are in line with the requirements of all the government parastatals, have a properly documented HR process and follow the correct procedures. A small step to a happy office.

  • Manage compliance with government and regulatory bodies
  • Payroll administration
  • HR administration
  • Employer obligations

Monthly accounting

We support your ability to make quick decisions based on meaningful data by maintaining accurate, near real-time financial records.

  • Manage payables and receivables
  • Accounting systems analysis
  • Monthly accounting and month-end procedures
  • Tax account preparation
  • Management reports and expense claims

We’re a small and rapidly growing business and in a very short space of time, thrive CFO has become an un-extractable component to what we do.

Kevin Hinton
The Collaborative Exchange

A few things we’re great at

To get the output you want, you have to ensure the input is correct. For a thriving small business, that means having the correct systems and procedures in place.

System Design & Integration

Digital systems allow you to automate and scale at speed. This sits at the heart of everything we do. We help you identify and integrate the appropriate systems to take your business next level.

Analysis & Reporting

For businesses on the verge of a cash crunch, knowing break-even points is crucial. Your sales and production teams must know how much work they have to deliver to keep the bills paid. Every business faces hard times, and if that ever happens to you, your CFO can help you dig deep and control the excess.

Fixed Asset Management

Understanding what you own, where it is and how much it is worth can make a big difference to the bottom line. Lost assets, items not depreciated or spreadsheet errors can cost your business time and money.

Debtors Process

Let us review any existing policy and/or procedures, or implement them from scratch where none is found. This is aligned with internal management policy and rolled out to all staff members involved in the process. 

Forecasting & Scenarios

We can work with you and your staff to identify and quantify the important factors that will affect your future growth and success. We can use that information to prepare financial projections and accompanying plan narrative that helps you visualize your company’s future.

Time Management

Human capital is possibly your biggest asset. Effective management enables profitable project delivery. Under-utilisation or idle time erodes profitability. To have dashboard visibility of this is an imperitive management tool. 

Time to scale your business?

Our pricing list

Add your CFO option to an accounting services package or use this as a standalone service. No two businesses are the same and your accounting solution should be just as unique as you are.

R 5,000

4 hrs per month

  • Monthly meeting
  • Systems & Structure Review
  • Business Analysis
  • Digital Forecast & Budget
  • Digital KPI Dashboard
  • Identify Key Business Drivers
  • Strategic Planning
  • Action Plan Coaching
R 10,000

8hrs per month

  • Monthly meeting
  • Systems & Structure Review
  • Business Analysis
  • Digital Forecast & Budget
  • Digital KPI Dashboard
  • Identify Key Business Drivers
  • Strategic Planning
  • Action Plan Coaching
R 20,000

16 hrs per month

  • Monthly meeting
  • Systems & Structure Review
  • Business Analysis
  • Digital Forecast & Budget
  • Digital KPI Dashboard
  • Identify Key Business Drivers
  • Strategic Planning
  • Action Plan Coaching

Hot off the CFO press

Our weekly newsletter talks about the latest trends in the accounting industry and ideas that could help you move your business forward.

Cost-reduction tactics for small businesses
At a time like this, money is tight for pretty much every business. Cutting costs can be a quick and easy way to improve the profitability of your business. Introducing cost-control measures can bring immediate savings and ensure you remain profitable in the long term. But it’s important that cost-control measures are carefully managed. Eliminating […]
Five ways to increase your profit
For many small businesses, the best way to improve profitability is to increase turnover, as there’s no limit to sales but there is a limit to how much you can reduce your costs. Let’s look at how you can focus on each of the five ways in our profit increase calculator to achieve your goal […]
Easy tips to building an online business
More and more people are leaving their office jobs and setting up an online business these days. Running an online business offers a way for you to work from home and be your own boss. It may sound like an overwhelming process, but many entrepreneurs find it fulfilling. Here are some tips to increase the […]


You have questions.
wE have answers.

When is the right time to hire a Virtual CFO?

It is never too early to engage a Virtual CFO due to the value they can add to your business. However, in our experience companies often seek a CFO when they start to experience pain points or stress around the following areas:

  • You don’t have the accurate information you need to make sound decisions for your business.
  • Managing your finances is eating into the time you should be spending on core business activities.
  • Your business is growing and you feel out of your comfort zone or feel like you could benefit from an independent sounding board.

What are the benefits of a Virtual CFO?

Businesses that don’t currently employ a CFO can benefit hugely from bringing in a Virtual CFO. One of the main reasons that startups fail is because they run out of money. A Virtual CFO will help you understand and manage the lifeblood of your business – cash flow – safeguarding the future.

In addition, you can expect more robust financial reporting and greater visibility across your finances as a whole. This enables you making more informed decisions and primed to exploit the right opportunities. Hiring a Virtual CFO allows you to take your business to the next level, at a fraction of the cost of employing a full-time employee.

How does a Virtual CFO actually work in practice?

It varies from company to company, but at thrive CFO, we work hard to be a member of your team. We prefer a proactive approach and aim to build your capability, from general finance hygiene and governance, to a point where you are comfortable and confident in your numbers.

We agree a range of services with you, which we then provide for a fixed monthly fee. As a growing business we know your needs will change as you scale, so these services may change from month-to-month. What will not change is our accessible service. We provide daily support through phone calls and emails wherever you have a question or concern, as well as joining monthly management meetings with you and/or your team to make sure everyone is on the same financial page.

Our company is growing rapidly. How can a Virtual CFO help?

To ensure your company has the best chance of success, getting the right people, establishing the right processes, and ensuring you have the right systems in place are key. A Virtual CFO will work with you to assess where your company is currently at, and what needs to be in place to support its growth in the short to medium term.

What does a Virtual CFO not do?

While there are a wide range of services we provide, a thrive CFO will not give specialist advice on topics including tax structuring, debt and capital structuring , or raise funds.

My accounting records are not up to date. Can a Virtual CFO still help me?

It goes without saying that accounting records form the foundation upon which all advisory services are delivered. You are welcome to head over to our monthly accounting services page and grab a great solution to get your accounting house, cleaned up. Your thrive CFO will work in close contact with the Accounting Team to ensure that the foundation work is done as efficiently and correctly as possible, first time around. 

We already have an accountant whom we rely on. Why do we need a Virtual CFO?

A Virtual CFO will provide you with advice and support on the day-to-day, as well as on key strategic decisions, making us the perfect partner for your accountant.  You get best of both worlds as we provide analysis on business results, and forecast future business activity so that they can provide you with more proactive tax planning advice.

Join us! It will only take a minute